
Scaling a home-goods DTC from 6 to 7 figures
Rebuilt the product page architecture, migrated to a headless stack, and layered Meta + Google Shopping to hit consistent monthly revenue records.
Six years of shipping performance work across e-commerce, SaaS, healthcare, and real estate. Every case study below is a live client account with verified metrics — no vanity screenshots, no inflated ROAS.


A DTC skincare brand came to us stuck at a $6 CPA and 1.4 ROAS. We rebuilt the funnel end-to-end: new landing pages, restructured Meta account, keyword-mapped blog engine, and a lifecycle email flow. Nine months later they crossed $147K/month at 4.8 ROAS.
Client names redacted on request in some cases. Numbers pulled directly from GA4, Meta Ads Manager, GSC, and Shopify.

Rebuilt the product page architecture, migrated to a headless stack, and layered Meta + Google Shopping to hit consistent monthly revenue records.

Consolidated 14 fragmented ad accounts, rebuilt the creative testing framework, and moved the client from single-channel Meta to a full multi-touch attribution model.

Built the pre-launch waitlist, ran a synchronized influencer + paid social sprint at launch, and layered ASO to compound organic installs after paid tapered.

Replaced a WordPress brochure site with a conversion-first funnel, added CRM automation, and ran hyper-local paid search across 3 metro markets.

Topic-cluster architecture, medically-reviewed long-form content, and a technical SEO cleanup that unlocked featured snippets in a saturated YMYL vertical.

Full performance audit on a 60-page marketing site: image pipeline, JS bundle splitting, edge caching, and a font-loading refactor that dropped CLS to near-zero.
Every engagement follows the same four phases — the deliverables shift, the discipline doesn't.
Full teardown of your funnel, ad accounts, analytics, and CRO surface. You get a written diagnosis before we quote scope.
90-day roadmap with owner, budget, and expected outcome per line item. No vague "growth strategy" decks.
Weekly sprints. Loom updates on Fridays. Everything version-controlled in a shared Notion.
Numbers pulled straight from source-of-truth dashboards. No screenshots, no cherry-picking.
"Working with Wajahat has been a great experience. He truly takes pride in his skills, and his Pinterest strategies go beyond generic advice, they come from real experience. Highly recommend following his advice for the best results"
"I always enjoy working with Wajahat. He’s consistent in his efforts and helped us grow our Pinterest account a lot. I’m looking forward to a long-term partnership with Wajahat."
"I give this strategy a try for 3 months, and the results speak for themselves. Let's go to 100k inbound click monthly. Wajahat Badar Thank you so much for sharing this."
Yes — every metric is pulled from the client's actual source-of-truth platform (GA4, Meta Ads Manager, Shopify, GSC, HubSpot). We don't publish anything the client can't verify with a screen-share.
A handful of our clients operate in competitive verticals and asked us not to name them publicly. On a discovery call we can walk you through the full account with names attached.
Paid media results typically compound in 4–8 weeks. SEO and content take 4–9 months to reach meaningful scale. We tell you the realistic timeline before you sign — not after.
Yes. The verticals shown here are just where we've published deep case studies. We currently work with e-commerce, SaaS, healthcare, real estate, education, and fintech clients.
If your engagement produces publishable results and you're open to it, we co-write and co-brand a case study at no extra cost. Roughly 40% of our clients opt in.
Book a 30-minute discovery call. We'll audit your current funnel live and tell you — honestly — whether we're the right fit before you pay anything.

We don’t believe in one-size-fits-all. Whether you are selling software, skincare, or real estate, we tailor our digital ecosystem to meet the unique challenges of your market and drive measurable growth.

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